YOUR EXPERIENTIAL CREATIVE RESOURCE

JIM MCGORTY.

I design high impact experiences that reject the conventional.

With 20 years of top-tier agency experience across London, EMEA, and APAC, I act as an independent creative director for agencies and brands creating events, earned-first activations and campaigns of all sizes.

My sweet spot is wearing multiple hats.

I bring sharp comms planning and creative strategy to the table, thrive on the energy of pitching and winning over clients and follow through with a hands-on leadership style that guides multidisciplinary teams through live production.

*YOUR EXPERIENTIAL CREATIVE RESOURCE

HOW I DO IT

Bridging strategy and live production, I steer specialist crews from the initial presentation straight through to site delivery, keeping the core idea sharp at every step.

I translate high-level comms planning into original ideas grounded in sharp cultural insights, always keeping a keen eye on new tech and AI. Each concept is structurally integrated from the start.

CREATIVE STRATEGY

I take internal teams and clients on a clear journey using detailed mock-ups, copywriting, and deck structure. As an experienced presentation designer and presenter, I love pitch theatre.

PITCH RESPONSES

Leading multidisciplinary design teams, my hands-on experience as an agency Creative Director ensures a seamless transition from initial concept to live physical production.